In ancient times, when the gods still roamed the earth, they discovered magnificent vineyards in the lands surrounding Artashat, the capital of Armenia. One day, the god of life-giving nature, Gisane, decided to celebrate his festival here, and as a gesture of gratitude for the hospitality, he created a wine of astonishing beauty and splendid taste.

On this special day, the wine was christened the ‘Joy of Arta’ because it rightfully could be considered a work of art. It was believed that in every drop of this wine, the magic of the gods was encapsulated, giving it a special enchantment. With this clever play on words, Gisane honored the hospitable Artashat.

Over time, the secret of crafting this exquisite wine was passed down from generation to generation. Today, the wine artisans of Artashat continue to cultivate the same unique grape varieties and employ secret production methods, ensuring that each bottle of wine remains a testament to the grandeur of the capital, bathed in the light of antiquity and the magic of the vineyards