“EventToura” (“Event Tourism Development Agency”) specializes in organizing festivals, conferences, and other large-scale events. The mission of the event tourism agency is to establish Armenia as one of the leading tourist destinations globally. In a rapidly changing world, where tourism undergoes swift and adaptable transformations, the promotion of event tourism is crucial. Thus, the company strives to innovate new tourism models that challenge conventional perceptions. By organizing large events and festivals, the company channels the flow of tourists towards specific attractions, providing them with enjoyable entertainment, while simultaneously highlighting the country’s cultural values.

Besides taking offers to organize significant events for other companies, EventToura creates and develops its own projects, among which are: “Yerevan Wine Days” since 2017, “Yervand Zanazanian: photography workshop and master class” in 2018, “Yerevan Gastro Day” in 2019, “Beard Fest” in 2019, “Yerevan Music Nights” in cooperation with Kami Music Club since 2017, “Beer Days” since 2021, “The Color of Wine Fest” (for the first time in 2022) and its prelude “Art Day in Dilijan” in 2021, “MetaExpo” (for the first time in 2023) and other events. The company also held the “Independence Day” in Yerevan in 2018 and in Gyumri in 2019, all government-organized event zones except music zones. Within the framework of the “Gagarin” project of the “DAR” foundation, he designed the “International Lavash Day” festival in Tsaghkunk village. The most popular of the events is “Yerevan Wine Days”, which in 2023 had more than 120.000 visitors.

The company also organizes events for other organizations. On July 7, 2023, the official event of the ArtLife complex becoming a member of the Kempinski network was held, which was entrusted to “EventToura: Event Tourism Development Agency”.

“EventToura,” spending several months in preparation for the events, prioritizes understanding the objectives of all potential stakeholders and ensuring their maximum satisfaction, while never forgetting that Armenia should be the primary beneficiary. Due to the experience and connections with international travel agencies, journalists, and bloggers, as well as the skills and knowledge of the team gained during international festivals, “EventToura” guarantees the professional environment, popularity, and promotion of the event.