“Zangezur Wine” was founded in 2023, continuing our family’s long-standing winemaking traditions. We brought our childhood dream of creating our own production to life in our native Syunik, where winemaking traditions are experiencing a revival. We named the wine “Hoyz”, which in Western Armenian means the fragrant juice dripping from berries, symbolizing natural production, the aroma of fruits, and the warm emotions that unite people around a glass of wine.