Co-founder Varduhi Tonoyan

Wine Formula LLC was established in 2018 by a group of young enthusiasts working in the wine and viticulture sector in Armenia. To act within our philosophy of wildlife preservation and corporate social responsibility, we have established our first wine trademark HOVAZ (translated from Armenian as “leopard”). The story behind the name is the threatened/endangered species of Caucasian leopard, which was captured in the Khosrov Forest State Reserve after many years of disappearance.

In 2022 we opened our first wine tasting room Hovaz Wine Rooms in Dilijan, where visitors can take part in the final steps of sparkling wine production (traditional method).